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Nordisk x K2

Nordisk has made a significant stride in the Korean market with the launch of Nordisk Apparel and Accessories in early 2023. Partnering with K2, one of Korea's leading outdoor lifestyle companies, a wide range of Nordisk clothes, bags, shoes, and accessories embodying the spirit of Nordisk has been launched.

With a strong presence in the premium outdoor equipment segment in Korea, K2 has already established 20 Nordisk monobrand shops across the country, including shop-in-shops at prestigious department stores. The Nordisk stores are designed in a distinct Danish and Scandinavian style, using natural materials, creating a unique and distinctly Nordisk shopping experience.

The new Nordisk apparel range offers options for outdoor enthusiasts and lifestyle seekers alike. From trendy lifestyle clothes to practical bags and shoes for outdoor adventures, Nordisk has something for everyone. The carefully crafted accessories add the perfect finishing touch to any outdoor look.

One key element of Nordisk's expansion strategy in Korea is to become a leading lifestyle brand targeting both traditional outdoor consumers and those seeking a more relaxed outdoor experience. Nordisk aims to capture the essence of its brand universes "Spirit" and "Ambition" in its products, catering to both hikers, bikers and trekkers, as well as lovers of life looking for luxury outdoor experiences.



The newly opened Nordisk stores in Korea offer an immersive shopping experience where customers can explore the wide range of products and interact with knowledgeable staff. The stores also showcase selected Nordisk outdoor products, providing a one-stop-shop for outdoor enthusiasts.

Nordisk's CEO, Erik J. Møller, expresses excitement about the partnership with K2 and the launch of Nordisk Apparel and Accessories in Korea. He states, "We are thrilled to bring the Nordisk brand closer to our Korean customers through our collaboration with K2. Our aim is to inspire people to enjoy the outdoors, and we believe that our new apparel range and lifestyle approach will resonate well with Korean consumers who appreciate nature and the Scandinavian lifestyle."

Global Marketing Manager, Else Sørup, adds, "The launch of Nordisk Apparel and Accessories in Korea is an important milestone for our brand. We have received an overwhelming response from Korean customers who value our quality products, innovative designs, and sustainable practices. We look forward to expanding our presence in Korea and becoming a preferred choice for outdoor gear and lifestyle products."

As Nordisk continues to expand its footprint in Korea, the brand aims to have more than 30 Nordisk stores across the country by the end of 2023. With its focus on delivering high-quality, sustainable, and stylish outdoor gear and lifestyle products, Nordisk is well on its way to becoming a leading lifestyle brand in Korea, catering to both outdoor enthusiasts and lifestyle seekers alike.