When I was a young boy, I used to spend time during the summer holidays at my grandparent’s place. They lived on a small farm, on reclaimed land on the island of Sealand, growing white asparagus.

I loved being there during the harvesting season - many people around, laughter, jokes, everybody being outside and lots of good energy. Several times during the day the harvesting team was treated with coffee and snacks, and all the young ones like me, got homemade elderberries lemonade. All servings were done in Madam Blå cups and the coffee was poured from the blue coffeepots.

So for me, Madam Blå reflects just this – time of togetherness, no worries, sun and summer, or another word for this – “Hygge”.

Many years later, when Nordisk set out on a journey to make a new line of cups, plates, pots and pans, I had my childhood memories on my mind, and I thought it would be great if we somehow could re-create this atmosphere for Nordisk fans around the world.

This is when we decided to give birth to the idea of reviving Madam Blå again. And if Nordisk users will have just a fling of the same feeling I had, and still have, we have truly succeeded in providing just a little bit of extra Hygge for you.


- Erik J. Møller
Owner & CEO (Chief Executive Outdoorer)