NORDISK X SAIC AUDI

At Nordisk, we believe that nature is luxury and that spending time in nature improves your quality of life. And it seems that Audi agrees!

Nordisk have teamed up with SAIC Audi in China for the launch of the new Q6 SUV and the Q5 e-tron. With this cooperation, we want to inspire people to explore the outdoors in perfect comfort and to experience the luxury of nature.

Nature makes you happier

It is a scientific fact that spending time in nature has a big positive impact on both mental and physical health. Nordisk aims to make nature enjoyable for everyone and offers high end glamping equipment to the luxury consumer who fancy comfort, style and space as their travelling companions. These are the exact values that have laid out the foundation for this new partnership.

When preparing for a glamping getaway, you will need a car that offers space. Nordisk and Audi have joined the forces for the launch of Q5 e-tron and Q6 in China and will be introducing Audi’s customers to outdoor lifestyle, inspire to spend time in nature and create more outdoor hygge moments. Soon, selected Nordisk products will be available on SAIC Audi app for the adventurous owners of Audis largest SUV, developed especially for the Chinese market.

At the launch presentation on December 14th in Hainan, China, SAIC Audi President of Sales and Marketing Thorsten Godulla spoke of redefining the understanding of future luxury and reconnecting with nature as core principles behind the design of the Q6 and the partnership with Nordisk.

200 media representatives witnessed the launch presentation and the elaboration of the untraditional partnership, that will see Nordisk products displayed and sold through SAIC Audi retailers and on digital platforms as a way to encourage outdoor lifestyle to Audi’s customers. In showrooms, on trade fairs and test drive events, Nordisk will accompany the new Audi Q6 on its adventures with special edition products bearing a custom made SAIC Audi X Nordisk labels.

We are proud to see our iconic and unique glamping tents inspire this huge audience to indulge in outdoor experience.